What is Amazon A+ and A++ Content? Know All
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What is Amazon A+ and A++ Content? Know All

You might have heard Amazon A+ content, only few people are aware about this. But if you are running e commerce store on amazing, then it is must for you. This blog will help you to grow your e commerce business. 

A compelling and attractive product content is pretty important, it is the key factor behind the sales of your products. Your product, title and highlight points should be straight and clear as it plays vital role. A good brand story is also a matter of concern, all the information about your brand should be in proper manner. To consider all of this on Amazon listing A+ was born.  

Whenever any customer visits your products on Amazon, the first thing he or she interacts with is your products graphics means images and content. These are the backbone behind every purchase of the products, until you have the right content on your listing you can not grow your online store. Therefore, Amazon A+ content is very powerful and considers to be curricular for the sellers.

If you want to stand out then A+ content is must, because in the highly completive world, where everyone is maximizing their marketing strategy. A+ content allows sellers to write or display some captivating content about products and brands such as product highlights and descriptions and brand story.

Role of Amazon A+ Content 

A+ content plays a crucial role in enhancing the customer shopping experience on Amazon. When shoppers view a product listing on the e-commerce platform, A+ content provides them with additional information and visuals that can help them make more informed purchasing decisions. 

This content can include high-quality images, detailed product descriptions, comparison charts, and customer reviews, all of which can help customers better understand the features and benefits of a particular product. By providing this extra level of detail, A+ content can increase customer trust and confidence in the products they are considering purchasing.

Moreover, A+ content can also help improve a product's visibility on Amazon. The more detailed and visually appealing a product listing is, the more likely it is to catch the eye of potential customers and stand out from the competition. When customers are presented with detailed information and engaging visuals, they are more likely to spend time on a product listing and consider making a purchase. 

What is Premium A+ (A++) Content?

You may consider A++ content as a premium or pro version of A+ content, in the module you get more amazing and advanced level image size, module and comparison charts as compared to regular A+ content. 

There is a eligibility requirement for the A++ content, that you need to fulfil, all the brands that are registered sellers on Amazon can access A++ content features with no extra and promotional charges, but they have to meet the following conditions: -

• The seller must publish A+ Brand Story to all ASINs within their own catalogue.

• Make sure you comply with Amazon A+ content guidelines, the seller must have at least 15 project submissions of A+ Content approved within the past 12 months.

Amazon A+ and A++ content is such a powerful tool for the sellers that enhance their sale. As per the Amazon guidelines, Amazon revaluate the eligibility of the brand owners at the start of each month. Often people are confused between A+ and A++ content, below we have provided the differences in details.

Difference Between A+ and A++

There are certain differences between A+ and A++, through the table we have mentioned all the details: -


Feature
A+ content
A++ content
Availability
It is available to all Amazon Brand Registered sellers.
Invite-only, paid program for brands using Amazon Vendor Central. However, as of August 2022, all sellers who are registered as Brand Owners are eligible for Premium A+ Content at no additional cost during the promotional offer.
Modules
17 standard modules
17 standard and 17 interactive modules
Modules per page
Up tp 5 modules per page
Up to 7 modules per page
Videos
No
Yes
Clickable Q&A
No
Yes
Interactive Comparison Charts
No
Yes
Testimonials
No
Yes
Maximum content width
970 pixels
1464 pixels
Conversion rate potential
3-10%
15%
Eligibility criteria
None
A+ brand story must have published on the ASIN catalogue apart from this min 15 A+ content approvals in the past 12 months.


Conclusion

A+ content plays a vital role in improving the overall shopping experience on Amazon for both customers and sellers. By providing customers with detailed information, visuals, and reviews, A+ content can help customers make more informed purchasing decisions. Additionally, A+ content can help sellers increase visibility and sales for their products by making their listings more appealing and informative. Ultimately, A+ content is a powerful tool that can benefit both customers and sellers on Amazon.