Best Email Marketing Tools for Small Business 

How many of you are seeking for the best and most affordable e mail marketing tools for your business? Almost all right? But did you find the best tool for you or you just got diverted by telling its functions and all by agents? It happens as we have tons of options in the market. Now no more struggle in the search of email marketing tools because in this blog we have gathered all the information about email marketing tools and their comparison. Here we will explore which tool is suitable for your business, as we will be exploring plans and number of mails offered within the tools. So are you ready to find out the best email marketing tools? Let’s get started.

Before you make decision for any email marketing tool, see these essential features in tools:-

Email List:- Creating an email list is very essential function of any tool, it makes you able to create a campaign in order to target your audience, therefore good email list management is pretty important.

Signup Forms:- To raise leads signup forms are essential, as they are placed on your website and landing.

Customer Segmentation:- Audience segmentation is a mostly used function in email marketing tools, as it allows you to target a specific group of audience. 

Email Automation Workflow:- While managing hundreds or thousands of emails, you need automation that can work for you and make your tasks easy such as sending mails, reminders to specific audience.

SMTP Server:- We want to let you choose an email software that has its own SMTP server, it means when you are sending an email it goes into inbox not spam, it is majorly required at the time of bulk mailing.

Integration with your Other Apps:- Make sure your email software is capable for integration with other apps, in case you use WordPress, Shopify, or wooCommerce then you can integrate through plugins to increase functionality.

Top 10 Email Marketing Tools

1. Brevo

Brevo is one of the most liked email marketing platforms, which offers several funtions to facilitate email marketing for its clients. It provides complete sales and marketing toolkit, some of the most used and powerful features are mentioned below:-

• Drag and drop email editor
• Selection of fully responsive and customizable email templates
• Audience segmentation
• A/B testing
• AI integrated for email content generation
• Send time optimization
• Detailed email metrics such as click heatmaps

It makes creating email templates and campaigns easy with its functionality, upload your logo or colors and you are ready to go. Most of the work is done with a single click. You also get additional features such as autoresponders, autoreply ready, if/then scenario, and more.

2. HubSpot

Another top email marketing platform is HubSpot, it is considered to be the best option for small businesses. With its excellent business email functions, it seems to be pretty affordable and most usable email marketing tool for business owners.  It has main focus on growing traffic. 

It has functions like mails tracking, scheduling, meeting scheduling, CRM, automation for sales and reporting. Talking about the pricing of the tool, then small businesses can afford this, its starter pack starts with $40 per month, it has free plan too that allows to work on 20,000 emails per month.

3. Mailchimp

You must have heard about Mailchimp, as it is one of the most popular tools for email marketing, as far as we know, it is also known to be pretty expensive. Its interface is pretty easy to operate, which allows users to use it effectively. There is a drag-and-drop mail builder and professional templates must help you to create a compelling email. Mailchimp offers you some advanced email tools such as A/B testing, a prebuilt list of segment options and time optimization. Here you can also find social media scheduling and ads.

4. ConvertKit

ConvertKit marketing tool mainly targets online creatives like bloggers and YouTubers, this tool allows you to customize campaigns while using tags and A/B testing. It can also help you to grow your audience while personalizing your landing page. Its automation functions offer you the best designs and more attractive content and templates. It also comes with live chat and email support, which can improve your workflow.

5. MailerLite

Another platform or tool for the email marketing is MailerLite, if you are the beginner in email marketing then this tool is perfect for you. With all the essential features and guidance this tool is going to assist you in making optimized email marketing campaign. 

6. Klaviyo

Klaviyo is another one of top email marketing software that offers several automation option. It is best because you put less efforts and rest of the work happens automatically. The dashboard of the platform and responsive templates the main attraction of this email marketing source. It is helpful for tracking websites and events, it means you can collect data of users and dive deep in the analysis for better outcome.

7. Aweber

Aweber email marketing tool is for beginners, there is a drag-and-drop option, which makes easier to create an email campaign. It has an amazing library of email templates, this email marketing tool also offers AI integration, which enables you to generate best and most appropriate content for email and design. Apart from this, you can take leverage of AI automation such as autopilot, subscribers and new product launching, reminders and more.

If you are still confused and want expert's advice then contact to CRSPL Technologies, we will help you to make best selection, with years of industry knowledge we can help you. We have a team of email marketers, who will create a well optimized e mail marketing campaign for your target audience. Let's release the energy of your business with the best digital marketing agency in Dilhi.