All Kinds of Keywords for SEO: You Must Know

If you belong to Digital marketing then you must be in the swim about the term “KEYWORDS”. It is one of the essential parts of marketing whether you are practicing SEO or trying to run an ads campaign.

These keywords play a vital role in your marketing strategy, as through the right keyword you target your audience. One wrong keyword can spoil your marketing strategy, so be careful while choosing keywords for your campaign. It will boost your marketing and elevate your campaign performance.

You might know long-term or short-term keywords but do you know apart from them there are several kinds of keywords in the marketing field? If you do not know then we are here, with CRSPL you are supposed to explore all kinds of keywords. This blog will give deep knowledge of keywords and their usage.

We can categorize keywords for better understanding a follows:-

1. SEO Keywords by Length

• Short Tail Keywords
• Long Tail Keywords
• Mid-Tail Keywords

2. SEO keywords by Intent 

• Informational 
• Navigational
• Commercial
• Transactional

3. SEO Keywords by Specific Industry

• Market Segment
• Customer Defining 
• Product Defining
• Geo Targeted

These are the kinds of keywords, some of them you know some don’t. For some these all keywords are new, so let’s move forward to understand each of them one by one.

1. Keywords by Length

These are the keywords which are measured with the characters length that keyword is long and short. Mainly we have 3 kinds of keywords by length, which are mentioned below with the explanation:-

1. Short Tail Keywords:- Short tail keywords are also recognized as focus or head keywords, these keywords have high volume generally and high keyword difficulty. Most of the time these keywords do not specify what users want. 
2. Long Tail Keywords:- Long tail keywords generally carry more than three words, they keywords are easy to rank but have less search volume. Talking about keyword difficulty, it is less, therefore long tail keywords are more likely to rank on top. 
3. Mid-Tail Keywords:- This kind of keywords falls between short and long tail keywords, these keywords are neither short  nor long, even they have decent search volume.

2. Keyword by Intent 

Intent keywords are keywords, which are created by the intent, these keywords expresses what exactly buyers want. Such keywords play vital role in the performance of ads campaign, you have inserted the right intent keyword, your ads or blog will appear to right audience. Intent keywords are divided 3 parts, which are mentioned below:-

1. Navigational Keywords:- Navigational keywords suggests to the keywords, which are searched for the specific item in specific store. In that case users are already aware of the brand but needs more information.
2. Commercial:- In that case consumers are already aware of brands, what they require more information about the product such as specifications, comparisons, benefits, process and more.
3. Transactional:- This kind of keyword talks about the prospect of the audience, who are aware of product information and they are ready take a decision for buying. 

3. SEO Keywords for Specific Industry

Industry specific keywords are those keywords which vary from industry to industry. These keyword are divided in 4 sections, which are mentioned below with explanation:-

1. Market Segment:- These keywords are broad and for specific industry, they have good search volume and high KD, the target audience of the keyword is broad too.
2. Customer Defining:- As the keyword suggests itself that, this kind of keywords expresses the category of customers, such as these keywords and contain teens, adult, such as words in keywords that define audience.
3. Product:- These kinds of keywords are mainly fall in direct search, because they include brand name in keywords. Such keywords have higher chances for conversion because these keywords are used by loyal customers most of the time.
4. Geo Targeted:- These keywords are pretty helpful in the perspective of local SEO, these keywords are specified by area such as “where I can find this product in abcd (area)” in order to get local information.

Now you must have been aware of kinds of keywords, for more such interesting content stay connected with CTPL, we hope this blog is helpful, you can also bookmark this site for more information, we will be right back with new post.