Top 10 Possible Reasons Why Your Website is Not Ranking!

If your website or web page is not ranking, there could be several reasons, but it is such a hectic task to identify this. There are lots of people, who are trying hard to rank on SERP (Search engine result page). After the Google March updates, tons of websites are affected, some have de-indexed and some have lost ranking. Being a digital marketer it is pretty essential for you to find loopholes in the website so that you can fill them. This will improve the ranking of the web pages the same is the objective of this blog to let you know what can the top possible reasons for not ranking your website. 

Let’s move forward and explore, what areas you can focus on to improve your ranking score. The below mentioned points are so important, so pay attention and make improvements in these areas.

Top 10 Reasons for Not Ranking

1. Your Site & Page is not on Google:-  First you have to make sure that your site and web pages are available on Google, you check through plugs and other ways such as add a site: (URL), if your website or page appears then it is fine, otherwise you need to work on this. You can try indexing required in the search console and try fixing errors in settings or content.

2. Your Site or Page is Still New:- It can be possible that your web page or site is still new to Google, for that you are required to submit a sitemap so that Google can crawl your pages and website. You can also inspect the URL in the search console.

3. Your Content is Noindexed:- One of the most common reasons behind not ranking or appearing your website on Google search is to have a noindex tag. Sometimes by default or however you add a noindex tag in the content that tells Google not to index this content, it can be the common reason your web page is not ranking.

4. Your Site or Page is Blocking Google with Robots.txt:- You might be forgetting to check your robots.txt file, because is it possible to block Google and any search engine from crawling your website or page. In order to fix the problem, you can edit your robots.txt file and allow search engines to crawl your website.

5. Technical Issues Affecting Ranking:- Another important aspect of not ranking is technical errors, it mostly happens with your website or web page. To ensure the technical aspect of your website, you can use tools, such as you should make sure good loading time, user experience, navigation and more of your website. If your website has these issues, it may not rank on SERP.

6. Panelized for Breaking SEO Policies:- One of the most common and frequent reasons for not ranking of website and web page, you might realize that your web page or website is penalized for breaking the rules, such as copy content, keyword stuffing, or misleading content. You can identify these problems If you have used any of them, then it has to be resolved to get your ranking back.

7. Broken Links/Black hat SEO Techniques:- This reason for not ranking you must have heard this, there are lots of websites earlier, that used to follow black hat seo practices. Its motive was to rank website content on behalf large number of links. Therefore lots of links were broken and spam, after Google’s update in the last few years, google removed all the content and websites with broken links and high spam score.

8. Few Backlinks of your Website:- This may be possible that your website is not appearing on the SERP because it has less number of backlinks to support website. To fix this problem, you need to create enough number of links by different off page SEO activities such as social sharing, commenting, blogging, guest posting and more.

9. Keyword Issues:- This is also one of the frequent mistakes, made by bloggers or content creators. Most of the time, they forget about the density of keywords in the content, it should be balanced.  If you are inserting more keywords then you won’t rank and if you insert fewer keywords still you won’t rank. Also you need to focus on right keyword which is related to your content.

10. Low-Quality Content:- Main and major reason, as you know content is king, hence it has to be high quality, google gives priority to high-quality, human-generated content, therefore you have to use original content and low-quality content is against google helpful content policy. Low-quality content is not bound to rank as it is not supported by Google.

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