Tips for Crafting the Perfect Social Media Calendar

In order to manage your social media and keep it organized social media calendar plays vital role. There are numerous of companies that have a dedicated social media team that prepares business social media calendar.  

Many of you, who belong to the digital marketing field, must know about social media calendar, it is a kind of sheet where you manage your social media posts. Through social media calendar you maintain the content of week, and schedule it in advance.

But are you doing it effectively? Through this web page we will explore how to craft best and most effective social media calendar. When your company has multiple accounts, it becomes more important to manage them together. Because your customers are connected with you by your social media handles. 

You have to make sure that your social media grows properly and provide enough content to customers to stay engaged with your brand, here we will be talking about some strategies and tricks to make a best social media calendar.

Why Do We Need to Make Social Media Calendar?

There are various reasons why you should prepare social media calendar, as it is all about your social media posts. You may plan your content in advance for upcoming events and dates. For any social media team, it is must to have social media calendar:

1. Plan content in advance

Through social media calendar, you can plan your content in advance, what you are supposed to post on next you can schedule that content and leverage the timing.

2. Brainstorm social posts

Work with collaborators and unlock the new potential, that will also open doors of opportunity, new type of content can be game changing for your social media.

3. Balance Evergreen and timely content

Another thing is that you can manage your evergreen content means content is all time high and timely content that is made for specific event.

4. Note important upcoming dates

With the help of social media calendar, you can make notes of important dates such launching of products, company events and more, you target these dates with your content timely.

5. Stay up to date and managed

It also assists you to stay up to date and social calendar also has several functions that you can use to optimize your content and maximize the reach. 

6. Schedule posts

There is no doubt that, you can stay managed with the scheduling task, you can schedule the content throughout the week, it keeps you away from stress to post immediate content.

How to Create a Social Media Content Calendar?

1. Identify your social media channels: - First step is to identify your social media channel where you are supposed to put more efforts. Find the best content for your audience whether it is feed, story, post, video or something else.

2. Conduct an audit of your social media platforms: - Conduct audit of social media platforms, check where your most relevant audience it present and review following things: -

• Most successful post

• What types of post is most engaging

• When your audience is most active

• Compare types of posts

• Popularity of evergreen and timely content

• Audience demographic

3. Decide your goal for calendar:- Dicide the goals of the social media calender, what is your target for the week what you want to do brand awareness, sales, 

4. Plan your posting: - you may decide how far you want to plan and how frequently you want to post content on social media, it can help you identify your capacity and optimize content creation process.

5. Review schedule:- Must conduct review meeting with your social media team, you should this task weekly, so that you can track where your content is going, know what is performing what is not and what audience likes or not. This will you to improve content.

6. Track published content:-  The content which you have published, prepare a track report for that with your team so that you can plan the further content.

The Benefits of Social Media Content Calendar

1. Help in maintaining consistent social media content

There is no question that social media calendar helps in posting content consistency, as you can schedule your content before if you are not able to post on time, it can do posting for a week consistently.

2. Nail the timing of every post

This is the major part or factor of growth, when you post your content on time, then there are high chances of performing well. Social media calendar can assist in timely posting of content.

3. Centralize content posting

Saving time is very important so that you can get less distracted and stay focused to your goal. You do not have to visit various social media such as FB to Instagram and Instagram to FB, you can manage your content at one place.

4. Prevent big mistake

Now how it prevents from making big mistakes? You can review your upcoming content such as spelling, grammar, links and more. Therefore, do editing before content get posted, it reduces the chances of errors.