Top WhatsApp Marketing Strategies in 2024-CRSPL Technologies

Are you also struggling with whatsapp marketing like others? If yes then this blog will end your struggle if you read it carefully. There are several businesses, which are using whatsapp marketing, but how many of them are successful? Are they able to generate leads through this? These are the major questions of the public that need to be answered. Along with the changing trends, marketing strategies change too. Therefore today we are supposed to explore top WhatsApp marketing strategies in 2024 to boost your business.

What is Whatsapp Marketing?

You might know whatsapp is one of the most used social media platforms as of now and it is owned by Meta. Whatsapp holds billions of users on its platform, it does not matter in which industry you are whether, you are running an e-commerce business, institute, consultancy or others. You must require WhatsApp to communicate. It means a large audience is using this, it is a kind of messenger marketing.

Through Whatsapp marketing you can promote your brands, enhance your number of sales and build strong relationship with customers. Through channels you can reach to large audience but there are always a certain marketing way that needs to be complied while marketing your brand, let’s explore marketing strategies for whatsapp.

Top WhatsApp Marketing Strategies in 2024

1. Broadcast Promotional Messages on WhatsApp:-

WhatsApp allows businesses to send promotional messages about their brand, services and products, it is a great way to reach out to wide audience and you might know there is 98% of open rate of whatsapp messages. It means there are high chances, you can generate leads but the message needs to be attractive, worth value and informative. You can see 3x of growth in your sales if you use in proper manner.

If your broadcast messages you can use some attraction offers such as discounts, festival offers, season-end sales and more. This will help in increasing conversions, as it is a great whatsapp marketing strategy to boost sales.

2. Automation of Notification and Reminders on WhatsApp:-

Automation of notifications and reminders on the events and offers so that your targeted audience can get all the updates on time. It is the best way to keep your audience engaged with upcoming events like seasonal sales, festive sales, offers, and more. These notifications are automatically sent when any event is about to occur.

3. Run Direct to WhatsApp Ads:-

Another one of the top whatsapp marketing strategies is to run ads that redirect to your WhatsApp. As of 2024, you must have seen lots of ads on Google, Instagram and Facebook where you click on this and you get directed to whatsapp. You can do the same to reach more audiences, why it is considered the best WhatsApp marketing strategy because you get names and number of customers without filling any form and landing page. It saves efforts and time.

4. Run Retargeting Campaigns:-

Being a marketer, you should have a basic understanding of consumer behavior, because retargeting your audience is more useful then targeting the new ones. Because they are more likely to buy your product and services.  Even you can categorize your warm audience, such as:

• 1. Who read messages and who haven't
  2. Who read and responded
  3. Who clicked on the button

5. User Carousel Messages for More Conversions:-

Always use latest functions of whatsapp, as Meta is also working to make it more useful for people and businesses. Carousel is the latest function of whatsapp that is eligible to increase clicks by 2 x. You can up to 10 carousel cards and make higher chances of conversions. Carousel messages are more engaging and useful, you can display more opinions now in front of your audience.

6. Showcase Product via WhatsApp Catalogues:-

Whatsapp catalogues is one of the most effective whatsapp marketing strategy that allows you to showcase your products. Through this function you can list your products to display, this function also allows you to gather more info about your products. Now customers are eligible to choose and shop the product without leaving the app.

Utilize Payment Function/ Collect Money via WhatsApp:- You don’t not need to integrate another payment system, whatsapp has its own, it allows consumers to get end to end solution, they can see, choose and make the payment for the product they are willing to buy.

7. Conduct Challenges and Quizzes on WhatsApp:-

To Increase customers’ interest and engage them with your brand, you need to conduct or send some F&Q messages and quizzes. This will encourage customers to interact with your brand and increase their interest for your brand. Must introduce some offers, discounts, coupons when your customers take participation in quiz.

8. Redirect Website Traffic on WhatsApp:-

On your website you may have large audience, you can bring this audience to your whatsapp and increase the conversion rate.  You can integrate your website or landing page with whatsapp, in this case chatbots can help you. It works like real human agent that can help you take your website visitors to your website.

Contact CRSPL Technologies for the Best Marketing Strategies

You can also boost your business with these top whatsapp marketing strategies, which are mentioned above. You can hire a digital marketing agency that can help you with the trending strategies, CRSPL can be your partner on the journey of your marking, request a call back now.