Differences Between Long Tail and Short Tail Keywords?

In this digital era, where digital marketing is continuously evolving in the course of time. With the trending techniques and strategies, brands are growing in the cut-throat competition. In order to stand out of the crowd, brands are adopting lots of new technology so that they can be in the competition. To grow your brand online, you need to increase social engagement, visits and ranking. 

It all starts with SEO (Search Engine Optimization), it plays vital role in bringing improvement in your ads campaign or website. It has aim to optimize your page, social media, ads camping as per Google requirement.  Long tail keywords and short tail keywords are part of SEO, the success of your SEO process majorly depends on these keywords and therefore you should choose them wisely. Through this blog we are supposed to find out what the differences between long tail and short tail keywords and what are their advantages and disadvantages. Let’s explore all of this through this post.

Difference between long tail and short tail keywords

While following SEO strategies, you must have heard long tail and short tail keywords, both of them are important for their specific purposes. Generally, as the name suggests long tail keywords are long phrases of keywords, made for targeting specific audience and short tail keywords are short phrases as natural keywords, let’s know more differences in long and short keywords:-

Long tail keywords in SEO

Long tail keywords carry more than 3 words, and they are more specific and targeted for the audience, they do not hold high volume but as per your required they bring enough traffic, positive part of long tail keywords is that they have less keyword difficulty. Some examples of long tail keywords are mentioned below:-

1. Best digital marketing agency in Delhi

2. Free web design Tools for WordPress

3. Top advantages of Facebook Ads Campaign

Short tail keywords in SEO

Short tail keywords generally carry maximum length of 3 words, short tail keywords are more likely to hold volume and high traffic but it has high keyword difficulty, hence these keywords need to chooses wisely :-

1. Marketing Process

2. FSSAI Registration Fees

3. Top business consultancy

Advantages and Disadvantages of Short Tail and Long Tail Keywords

Advantages of long tail keywords

Long tail keywords have high CTR (Click through Rate), the reason behind this is less search results of long tail keywords and low keyword difficulty. It indirectly expresses that it has low CPC (Cost Per Click), low bid means low price, advertisers can make a capital of long tail keywords. As they are also displayed higher as compared to short tail. They are more specific to audience, therefore conversion rate is also high, long tail keywords are already in the decision making form.

Disadvantages of long tail keywords

As we mentioned these keywords have low volume, and less search results, so in case you want to increase the traffic and get more views. It won’t be possible with long tail keywords, these keywords also require you to create more content than actual.

Advantages for short tail keywords

Short tail keywords are best for bringing more visits and increasing traffic, these keywords are naturally fit in the content. Short keywords helpful for generating relevant content and building content strategy, overall it will enhance the quality score of content.

Disadvantage of short tail keywords

Short tail keywords have high keyword difficulty, you are never sure that you would appear on the top of SERP due to high competition. They also have high CPC and might show your ads or content to the right audience because these keywords have broad audience.

How To find the Keywords For SEO?

Prepare the list of topics:- First of all,  you have to prepare the list of keywords or you can say foundation of the keywords, it will help you to find more relevant keyword for your SEO strategy.

Consult Marketing Professionals:- you may consult with professionals, they have experience and expertise both. Hiring digital marketing agency can also benefit you, because they know trending strategies and help you to create impressive ads campaign.

Use Search Console and Tools:-  In order to find the right keywords, you can use google tool keyword planner, that shows all the relevant details of the keywords. Apart from this there are more free and paid tools, which are helpful in keyword research.

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