What are Negative Keywords and How to Use? For Ad Campaign

Another trending term on the internet is negative keywords, do you know what negative keywords mean and how to use them? If not, need not worry team CRSPL has prepared this blog which is completely dedicated on the negative keywords.

If you are a PPC expert or run google ad campaign then you must know about this. Negative keywords play a vital role in the ad campaign.  The usage of negative keywords can boost your ad campaign. Let’s discover how negative keywords work in your ad campaign and its role.

What Are Negative Keywords?

Negative keywords are terms that are used in ad campaigns so that your ad does not appear on irrelevant sites and videos. Negative keywords are majorly and mostly used by advertisers who run ad campaigns. Through these keywords, you protect your ad to appear on the mentioned keywords.

For Example:- If someone has a business of luxury jewelry then the owner must use negative keywords such as cheap jewelry in his ad campaign. So that his ads hit the targeted audience who can afford luxury jewelry and generate leads.

Benefits of Negative Keywords

Let’s discover the benefits of negative keywords so that you can get the courage to use them, it will also let you the role of keywords in your ad campaign:-

Save Money: As we know the function of search advertising works on PPC (Pay per Click). Advertisers spend lots of money on PPC and by using negative keywords, it saves your ads to appear in front of users who click on ads but they are not willing to buy because they are not your targeted audience.

Increase Ad Quality Score: Using negative keywords in your ad campaign improves your ad quality and makes it more relevant to your landing page. Moreover, it enhances the quality score of your ad as per Google suggestion. It ends with the good performance of your ads.

Boost Conversions: It is the obvious benefit of using negative keywords because after inserting negative keywords in your campaign you get better placement with low cost. It directly affects the number of clicks and enhances of high conversion rate for your campaign.

Protect Brand Image: You might be thinking how negative keywords protect your brand image. As we discussed earlier negative keywords save your ad from appearing on irrelevant sites, videos, or places, where it should not be.

How to Search Negative Keywords?

There are several ways to find negative keywords, so you do not get confused and find problems in searching, all the methods re given below:-

1. Do Keyword Research: - Let’s initiate some basic keyword research with normal tools and more. Enter your primary keyword and discover several more, so that you can have an idea of exploring keywords, observe the density of searches, volume and keyword difficulty.
2. Manually Search on Google: - You should try manually searching on Google so that you get more accurate idea about the keyword terms that what users are searching for what not. It will help you to know insert better negative keywords in your ad campaign.
3. Competitor Research: It is one of the essential things to do which is done for every website and campaign, after conducting competitor research and analysis, you come to know what your competitors are doing and it makes you stand in competition.
4. Google Keyword Planner: - You must go through Google Keyword Planner, it has all the essential details that you need to know about keywords such as volume, CPC, difficulty and more.  It can make the process of finding negative keywords easy and more accurate.

Why Should You Choose CRSPL Technologies?

• Team of Experts: - CRSPL carries a team of experts who have a deep understanding and knowledge of their work, previously they have worked on a number of projects and delivered them successfully. To run your ads our Google experts can help you, all you need to do is just contact us.
• Experience of 10+ years: - We have 10+ years of experience which we serve you, this is what makes us trustworthy in the market.  In these years CRSPL technologies has been one of the growing digital marketing agencies in Delhi.
• Client Satisfaction: - Our priority is client satisfaction and this is our primary goal of marketing to satisfy our clients. Hence we have a dedicated supporting staff for the queries of our clients and a team of experienced marketers.