Top 11 Features Your E-Commerce Website Must Have in 2024

Are you supposed to create a new e-commerce website or you are an existing e commerce website owner? If you fall under any of the category then this blog is made for you. Having an e-commerce website takes lots of effort to maintain it. Through this post we are supposed to reveal top 11 features that an e-commerce website must have.  

These features boost your website and increase visitors, sales and bring more loyal customers. As of 2024, tons of people are running e e-commerce website, but they are not aware of optimizing it and making user friendly. You are looking for ways to improve e-commerce website, then your search ends here with this blog, represented by CRSPL.

Top 11 Features for E-Commerce Website

Here is the list of top essential features for a successful e commerce website, adding these functions will improve the technical aspects of your business and boost business, top features are as follows:-

1. User-Friendly Navigation

User-friendly navigation plays vital role not only in e commerce website and in other websites too. Customers are happy when they find quickly what they want, so with this perspective, user friendly navigation helps them discover where products are, and where they are at the moment on the website.

2. Site Search Bar

In order to find the specific products and brand, users require search bar, which is important for an e commerce website. It makes the finding process easier, when the search matches the brand or product, users do not have to go through the long list and swipe over and over nor do they have to visit multiple pages.

3. Footer Navigation

Have you ever thought of using the footer as the best source of navigation? You might have, but it is the best way to utilize the footer, you can use it a navigation bar for users to display or let them know about the top category of products and brands, or you can display a list of links of products. This is one fo the best features that an e commerce website must have.

4. Adding Product Videos

To build more trust of customers on your product and services, you can add product videos on the website. It has several benefits, such as customers will come to know about product usage and how to use them. It will help in building a better understanding of products, and increases the chances of conversion. As of now most of the ecommerce websites are already having product videos and images.

5. Reviews and Rating

It is one of the most trust building way, when visitors find user-generated content on your e-commerce website, which is more reliable for them. They are more likely to buy products. They can read views and make their decision quickly with its help, apart from this rating matters a lot, people check ratings before they view properly your product.

6. Generous Return Policy

Return policy is essential for e-commerce website, when visitors visit your online store, they must look for the return policy in case they do not like your product or something is wrong with your product.  Then in such case return policy is main, if you mention or add this on your websites, there are high chances to buy products.

7. FAQs

Do not forget to add FAQs on your e commerce website, it will improve the SEO and design of the website. Because, several people are having several questions in their mind about your product and services, until you answer all of the questions, they are not likely to buy your products. Hence you should always add a FAQ section on your e-commerce website, where common questions already exist with relevant answers.

8. Order Tracking

This feature is pretty important if you look with the consumer’s point of view, this feature allows customers able to track the order through the link. It ensures that product is out of delivery and on way. This function builds a positive image in the consumers’ mind and encourages them to shop again from your store.

9. Push Notification

Another impressive feature for e commerce website that can help in enhancing the performance of your website is push notifications. Through this consumers can subscribe to your website and get all the new and latest updates about your product and services. You can send them customized notifications and let them know about newly launched products and offers, when they visit your website.

10. Chat Bots

You can integrate chat bots to your e-commerce business for better customer support, it will help to reply and solve customer queries. This function will surely enhance customer experience, indirectly improve the local ranking of the website. Quick replies to customers will engage them and increase the number of loyal customers and conversions.

11. Coupon Codes

In order to attract customers and bring more customers, you can use some of the impressive offers such as heavy discounts, coupon codes and more. These activity will bring more customers to your e-commerce website. Seasonal sale can also work, offers are pretty important to get more customers and engage them. It will also save you from cut throat competition.

Connect CTPL For Better Result

 You must have come to know what are the essential features that e e-commerce website must have. If you genuinely want to improve your e-commerce website,  do meet the experts of CTPL, we are always ready for your assistance. Our industry experience and team will get the best of your e-commerce website. We will optimize it, do the needful and boost your sales. Do not waste more time and contact us now to harness the energy of your e-commerce website.