Google to Shut its URL Shortener Service- Know Why? 

As of now, several netizens are searching for Google URL shortener, we all understand that this Google tool for URL shortening plays a vital role, especially for marketers. There are billions of links and redirects that are working so far but no more after August 25, 2025. You might be thinking why, so as per Google statement, it has decided to shut down its link shortener service from the next year. If you want to know all about link shortener shut down then keep reading this web page and follow CRSPL technologies for the latest updates of marketing.

Why Google Is Shutting URL Shortener?

Billions of links would not work anymore as Google’s link shortener service to stop serving to users now from next year on August 25, 2025. At the end it all will result in several redirects to stop working, or these links will become broken links. Therefore, all the users are informed to fix and remove the links before they convert in broken links. 

As per the post of Google, which was posted on the July 18, 2024, in that post, it has mentioned Google has seen a change. In the current era, many of the link shorten tools have emerged, and they are available at Google that too free of cost. It gives people more choice, and in the last month, Google notices that there is less and less traffic on the links, in fact 99% of the links are inactive, there is no activity on them. Therefore, Google will be turning off Google URL shortener.

Who Will Be Impacted?

Any developer or marketer who have used links that are built with Google URL shortener in the for https://goo.gl/ will be impacted. These URLs won’t work anymore from August 25, 2025, Google recommending to transition these links to another URL providers. If you have used or are using other URL shortener tools, then you do not need to worry, your links will continue to function.

Going further through the Google post, Google will start displaying the interstitial page from starting of August 23, 2025, for the percentage of existing links in order to notify users that the link will no longer be supported after August 25, 2024. The process of showing this page will go on till the shut-down date. After that all links will return a 404 response, hence, we will also recommend you transitioning these links as soon as possible.