Google Ads Tips & Tricks in 2024- CRSPL Technologies

Several advertisers are struggling with high ROI, there could be various reasons. Google ads is one of the major platforms to advertise your service and products, it allows you to showcase your product and services on various platforms such as the Google search engine, YouTube, and other affiliated website with Google. To ensure the success of Google ads, there are various tools available even Google has also its own automation tools to optimize ads. 

If you also want to optimize your ads and want to generate high ROI (Return on Investment) then you are on the right platform, here you will be exploring tips and tricks related to google ads. If you have more confused about running the ads then feel free to contact Google Ads service agency in Delhi, CRSPL. We will assist you and ensure your high ROI.

Google Tips and Tricks

There are several Google ads tips and tricks that you must know, these tips can elevate your google ads experience. We have prepared the list of these ticks, that will definitely help you in crafting the best Google ads campaign.

1. Master Ads Keyword Research

Keyword research plays vital role in any campaign, as you must know that keywords are the backbone of your campaign, right keyword means right audience. If your keywords are not right, then you camping is pointless, you are just burning your money.  

For right keyword you need to understand the intent of the rights that what they are searching, understand their search intention. You can also use various keyword research tool, even Google ads offers its own tool keyword planner, you can use that too. Try to comply with following points:-

• Do not forget to add negative keywords in your campaign they save your money and keep your ads away from irrelevant searches. 

• Use long tail keywords, as they are less expensive and competitive in PPC advertising.

• Try including local keywords such as use location, city to attract local customers.

• Experiment with different types of keywords such as broad, phrase, and exact.

• Use advertising research tools, and analyse how your ads are performing also user ads history tool.

2. Write Compelling Ads Copy

Write a compelling ad copy as it plays a vital role, ads copy is the factor that make users act. Your ads copy should be highlighted and have unique context so that users can be attracted. As of now, there are various AI tools, that offer you catchy ads copy. There should be keyword support in your ads copy so that it can be targeted. Some can be paid and some can be free, check the insights and conduct audit that what type of ads copy is performing well. 

Apart from ad copy, there has to be attractive and fascinating visuals that makes people stop scrolling the ads. Use high quality visuals with creativity.

3. Create Relevant Landing Page

A landing page is a dedicated webpage, which is built for the mainly ads, the motive of creating this page is to encourage users to act. This landing page contains complete details of your company including list of product and services in details. It is completely related to your ads, there should be proper keyword and catchy ads copy, visual within the webpage. The most important thing is that, there should be CTA (Call to Action). There are some major benefits of creating landing page such as:-

• You can get high CTR, through landing page users can explore more of your products and engage them with your brand.
• Lower bounce rate, if your landing is well optimized and delivers the ads promises then there are high chances of lower bounce rate.
• More Conversions, if your landing is optimized and contains clear visuals, CTA then it creates more chances of conversions. By delivering the clear message, audience know your brand better.
• Stronger trust and credibility, creating a proper and relevant landing page of your brand builds more trust and credibility among audience, as it allows them to explore your product and services.

4. Leverage AI and Automation in Google Ads

Use AI tools to maximize your ads campaign and its performance, as of 2024 automation is pretty helpful, as it can help in improving your bidding process with the help of advanced technology. Apart from this, you may use Google tag manager to centralize your ads. It will allow you to review how users are interacting with your website and ads. Also use the enhance conversion Google ads feature for improving conversion tracking.

5. Use Smart Bidding for Maximum ROI

Using machine learning to increase the performance and process of bidding can be great for your Google ads. Adjusting big in the real time on the behalf of device, location, time of the day and audience behaviour. Smart bidding can also affect the ranking of your ads, this strategy can include: -

• Target CPA (Cost per Action)

• Target ROAS (Return on Ad Spend)

• Maximize Conversions

• Maximize Conversion Value

You should try giving a smart bidding for few weeks so that you can collect data. Also, ensure you set conversion tracking correctly, apply this strategy on different keywords, initially you have to experiment with various strategies so that you can analyze and do your best. In the end, you should keep an eye on the Google ads campaign and its performance and time to time make necessary changes as per requirement. If you are struggling then try consulting with CRSPL experts, our Google ads expert will guide you.