Top 7 Reasons Why You Should Use Instagram For Marketing

Instagram has been a potent marketing tool for companies wanting to increase their presence and product visibility ever since it launched. Instagram is a fantastic social media marketing tool for promoting cool, unique, fascinating, and attractive products and services because it is a very visual platform.

It is one of the most widely used social networking networks, with more than 2.35 billion users and more than 25 million Instagram business accounts worldwide. It serves as a top platform for promoting any kind of business on a global platform. Businesses that include Instagram engagement in their marketing strategies, including those in the fashion, food, travel, beauty, home décor, gardening, and events industries, achieve great success. But the question is why Instagram is so popular among modern businessmen or why modern businesses should use it for marketing. In this article, we are going to discuss the reasons for the same. 

Instagram is a highly well-liked photo and video-sharing social media website with 2 billion monthly users globally. The following are user options:

• Post images or videos online.
• Create Instagram Stories that will remain on your profile for a whole day.
• Make 15-, 30-, or 60-second short videos for Instagram Reels.
• Stream live videos on the platform.
• Utilize the app to make direct purchases from e-commerce brands.

Top 7 Reasons Why You Should Use Instagram

Check out these reasons why Instagram is growing into a key business platform and how your business can profit from using this social media platform.

1. Most used Social Media Platform

Instagram is extremely popular, especially among younger people, with 2 billion monthly users. Furthermore, according to data, 97% of users in the United States access social networks every month. With that many potential customers, the level of success a business can achieve with a focused Instagram strategy is without bounds.

2. The Public Anticipates It

These days, almost everyone uses Instagram. They search it for any company or item. On Instagram, customers will look you up. They may expressly look for you using your name or hashtags associated with your brand or area. In either case, not being able to find you is unpleasant.

Even if you don't anticipate being highly active on Instagram, it's advisable to set up an account with at the very least your company name, contact details, and a few posts showcasing your product. Even in the worst case, you don't want their search to turn up anything, or worse, point them in the direction of a rival.

3. Having An Instagram Account is a Signal of Trust

The presence of an Instagram account, particularly one that has been verified, is another indication of the trustworthiness, reality, and transparency of your company. Having yet another social media account on Instagram where your customers can find out more about your company is quite beneficial if you just conduct business online.

4. On Instagram, Businesses of All Sizes Can Flourish

Businesses of all sizes and in all sectors are able to thrive on Instagram because the network has such a large user base with a diverse range of demands and interests. Success won't happen immediately, but Instagram may help a marketing team put their company on the map.

By remaining active and sticking to a schedule of posting at least once per day, businesses can raise their profile and interact with their target market. This is the method by which numerous tiny businesses, as well as well-known brands like Coca-Cola and Adidas, have successfully used Instagram to achieve success.

5. Businesses Can Earn Maximum Money With the Help of Instagram

Businesses can make more and more profit from Instagram in a number of ways: 

• Sale of products directly using Instagram: Instagram has developed to support in-app purchases for goods and services. Instagram's main page's Shop option enables users to find and buy products from brands through Instagram profiles, posts, or stories. 

• By creating posts that are shopable: Instagram allows companies to tag products in photographs with links that feature a description of the item, its price, and the option to "shop now," which directs users to an online store.

• By Collaborating with Brand Ambassadors: Brand ambassador collaborations are possible for businesses through sponsored postings and affiliate marketing. You may enhance revenue and produce more sales leads with the aid of these collaborations. 

6. Instagram Boosts Sales of the Businesses

Instagram can be used to inform your followers about sales and special offers. For instance, you might launch a marketing ad campaign to raise awareness and increase the traffic of your website. Use Instagram to give followers a sneak peek at your newest offers if you're introducing a new good or service.

7. Customers and User Can Tag Your Business or Product 

Imagine that you provide a client with great service or that a client is ecstatic about a product they recently purchased from you. They could share the story on Instagram, and their gushing review would be priceless. That kind of activity is one that you want to tag yourself in so that it can appear on your Instagram profile. But the fact is that if you don't have an Instagram account, the consumer will never be able to tag you, which is a massive missed opportunity. And of course, you don’t want to miss that kind of huge opportunity!!!

Conclusion

If you don't use this effective social media channel, you'll miss out on millions of potential clients who are paying more attention than ever to Instagram. A business can build an extensive following on Instagram at no cost despite the availability of sponsorship and commercial opportunities. If you haven't joined Instagram yet, you might be doing a big disservice to your business. So what are you waiting for? 

 Get started with CRSP Technologies today and revolutionize your marketing strategy.