Top 10 Social Media Platforms in 2024 As Per Audience Size

As of 2024, in the digital world, social media has been a vital part of our lives, as we are completely surrounded by them. From our professional to personal life, we share things on social media therefore the number of users is increasing with time. These social media platforms have been essential for marketing and growth, with a large number of audience. Some of the top social media platforms include Tiktok, Instagram, Facebook, Twitter, YouTube and some more. Through this post we are supposed to explore top 10 social media sites according to audience size or users.

As per popular sources like Forbes, in the year 2023 the estimated number of users on all social media platforms across the world is 4.9 billion.  59% to 60% of the global population is consuming social media. Social media platforms have grown incredibly in the past few years. Role of social media is so obvious, as it makes our daily tasks easy such as reading news, getting updates, researching of products, lifestyle hacks and much more. Let’s explore top social media sites as per the number of users.

Top 10 Social Media Platforms

1. Facebook

There is no doubt that, Facebook is one of the largest social media platforms as of 2024. People have been using it for a number of years. It is not just a social media site, where you post photos, videos, chat and find latest updates but also the best marketing stage. 

Several companies are using Facebook as a lead generation platform by running ads, because Facebook has the target audience that too in large number. It creates more opportunities for brands to grow and users to make their search easy. Facebook was launched in the year 2004, its headquarters is located in Menlo Park, CA. We also know Facebook as Meta now after the implementation of amendment by CEO of Meta Mark Zuckerberg, surprisingly, FB has monthly active users of around 3 billion.

2. Youtube

Another one of the fastest-growing social media platforms in the last few years is YouTube. There are various reasons why YouTube is growing faster than other platforms. This is the video-based platform, where most of people like to engage, you may find all kinds of videos such as entertaining, learning, and more. 

Youtube has an estimated monthly active users of 2.5 billion and the number is increasing. YouTube was launched in the year 2005 apart from being social media platform, it is also an amazing earning source, you can create your own channel and start creating engaging content for your channel. The more users and viewers you gain on your channel the more earning potential you have.

3. Instagram

Instagram was launched in the year 2010 and in the short span, it has been a successful platform. As of now, it has an estimated active monthly users of 2 billion. Instagram is owned by Meta Facebook, its headquarter is located in CA. On Instagram, you can connect to your friends, see their posts, like and comment and more features. 

Reels are the topic of trends, you can find informative and entertaining reels. Apart from personal use, it is also helpful for business, as it has some business tools too. You can enhance brand visibility and awareness, this can boost your business.

4. TikTok

With monthly active users of 1.2 billion, Tiktok is one of the best social media platforms, even this is banned in some countries despite of this, Tiktok has not stopped growing. Tiktok was launched in the year 2016, on this app you can make short videos and enjoy them. Majorly it is an entertaining app, its headquarter is located in Culver City, CA. 

5. Snapchat

You must have heard about Snapchat, as it is one of the trending platforms for the young generation. It has monthly active users around 750 million. As of now 2024, it is catching good growth, on Snapchat you can also chat, like, comment and share your latest updates with friends. 

The main function, that makes it different from other social media sites, is its filters which are so entertaining and people are going crazy for this, you can also create your social page like other social media platforms. 

6. Twitter (X) 

Twitter is another one of the most trending social media platforms, It has been in trend for a long time when it was being sold to Elon Musk. He has recently changed in hi logo to X from a bird. There are more changes, he is supposed to bring on the platform. This was launched in the year 2003 and so far it has active monthly users of 541 million (Estimated). 

7. Pinterest

Pinterest was officially launched in the year 2010, this social media platform is based on rich images and videos, as per the source, it has monthly active users of 465 million approx. On Pinterest, you can find the best visuals from decoration to lifestyle, nature and more. Many brands use Pinterest as a major marketing platform so that their audience can engage with their brand.

8. Reddit 

Reddit is another popular social media platform, as per the Alexa ranking, Reddit is one of the top 20 most visit websites. It was launched in the year 2005, its growth is consistent, as far as we know there are 2.8 million communities on Reddit for every topic, you can find the latest updates such as videos, photos, news, and more interesting and entertaining topics.

9. LinkedIn

LinkedIn is one of the top social media platforms for professionals, as of 2024 there might be any company that is not on LinkedIn.  You from find from employees to CEOs on LinkedIn and make posts to engage with the audience. The niche of LinkedIn makes it different from other sites, it is not like Instagram or Snapchat. Most of the content you find here is informative and formal.

10. Threads

The newest platform among all Threads, it is one of the most trending platforms as it was launched lately and lots of users within short span, this platform is linked with Instagram. It came into existence in the year 2023, as a competitor of X formerly known as Twitter. It is a text-based platform, where user have freedom to share their opinions, and have right to express what they want. Most of the functions are quite similar to X,  it marked a history with it surpassed more than 150 million downloads in few days. For more such interesting information, stay connected with CRSPL Technologies.