Top Client Closing Tips for Digital Marketing Experts

Closing a client effectively is an essential aspect of being a successful digital marketer. In order to ensure a smooth and successful client closing process, it is important to follow a strategic guide that outlines key steps and best practices.

The first step in the client closing process is to ensure clear communication and understanding between the digital marketer and the client. This includes discussing and finalizing project scope, timelines, and deliverables, as well as addressing any questions or concerns the client may have.

Another crucial aspect of closing a client successfully is to manage client expectations throughout the duration of the project. It is important to provide regular updates and progress reports to the client, and to address any issues or challenges that may arise in a timely and transparent manner.

By keeping the client informed and involved in the process, digital marketers can build trust and confidence with the client, which can ultimately lead to a successful closing.

Lastly, it is important for digital marketers to provide a seamless and professional experience for the client as they wrap up the project. This includes delivering all final assets and results on time and in line with the agreed upon standards. 

Digital marketers should take the time to gather feedback from the client about their experience working together, and to address any areas for improvement in future projects. By following a comprehensive client closing guide, digital marketers can ensure a positive and successful closing experience for both themselves and their clients.

Closing clients as a digital marketer requires a mix of effective communication, understanding client needs, and showcasing your value. Here are some top tips to help you successfully close deals.

10 Best Client Closing Tips for Marketers

After the deep analysis, we have found some of the best client closing tips for marketers, that can work, tips are as follows: -

1. The Not or Never

You can take leverage of fear of missing out also known as FOMO, it is pretty effective way among customers. You may create some limited time offer, or special offer that are valid for some time 

For Example:- I should let you know that we have a special [X%] discount available for those who sign up within this week. I wouldn’t want you missing out on that.

2. The Option Technique

In this technique your motive is to offer clients possible and available offers so that you can encourage him or her for further decision. But make sure that you offer them limited options 2 to 3 not more than this. Customers think they should buy or not, but by giving the option you are changing the thought process that which one to buy. For you it is win win game.

For Example:- Considering all your requirements, I think these two products would work best for you. Would you like to go with [X] or [Y]?

3. The Assumptive Close

This technique is based on the principle of self-fulfilling prophecy. That is, your belief in something leads to it coming true. 

Here, the salesperson assumes that their offering matches the buyer’s requirements. So, the next step that remains is talking transactions. If you think, what you are offering is matching to clients needs then you can use this technique.

For Example:- When should we get started on implementation?

When should I have this delivered?

Do you want to go with [X tier] or [Y tier]? Send me [X financial information], and I’ll get the paperwork ready now.

To whose name should I make the invoice? Do you want [upgrade] with this, too?

4. Giving a Discount

You might be thinking it is an old age technique but it works indeed, as you know old is gold. Giving discount attracts customers and they will to listen more. You can introduce variety in discounts such as instance, free shipping, bonus, cashbacks and voucher.

For Example:- If you commit today, I can get you an additional [X%] discount.

If you sign up today, you can take priority in the implementation queue.

5. Being Inoffensive

In the sale line it can be one of the difficult to deal with some clients who are stubborn, they are stuck with “No”, here you can still change “No” to “Yes” by being inoffensive. You can ask them to move forward, tell them you have faced and resolved the similar problem before. This technique will let them know your product or services is right for them.

For Example:- As you can see, our [product/solution] is the right fit for your [problems/challenges]. And that’s how [other clients] got over that hurdle. I recommend you do the same, and you’ll always be glad you did. So, shall we go ahead and get you signed up?