Types of Marketing: Select Suitable For Your Business

Marketing is one of the essential factors for each and every kind of business to grow, in order to stand out in the competitive world, you have to adopt the best marketing strategy. Therefore you have to opt the best marketing type for your business, which can support your business. For your assistance, we have prepared a blog, which will let you know the types of marketing to improve your business. 

How does an appropriate type of marketing help you to generate more business? There are several advantages, a good marketing can boost your business, bring more customers, increase brand awareness and more. Fortunately, there are several kinds of marketing, which indicates that you can opt the best one as per your business model.

Types of Marketing

1. Content Marketing

Content marketing is a kind of inbound marketing strategy, which assists your audiences in finding information about your product, service, brand and industry online, through your content. For content marketing make sure that you create compelling and engaging content for your users. Below we have mentioned some of examples of content marketing:-

• Blogs
• Organic Social Media Posts
• E-guides
• Videos

Content marketing has an objective to provide information and bring more users through engaging and powerful content, that can turn user into customers.

2. Social Media Marketing 

You may have heard of this marketing, as it is being followed by several brands. Social media marketing is effective for many businesses from small to large, because on social you may find all kind of audience, every business’s target audience is available on social media. 

This type of marketing helps social media marketers to approach wide audience. You can suitable social media marketing channel or platform as per your requirement, such as Facebook, LinkedIn, Twitter, Instagram and more.

3. Influencer Marketing

Another trending type of social media marketing you must have heard is influencer marketing, as the name of the marketing suggests. To market your product and services with the help of influencers, that is the effective way of marketing. It means business can maximize their leads with influencers because they have already built relations with the audience. This way of marketing is suitable for B2C business model, why this marketing type is good, there are some strong reasons.

• Influencers are leaders in their industries 
• Trust of followers 
• Live listening and demonstration of product by influencers 
• More exposure

4. Search Engine Marketing

Search engine marketing is one of the mostly used method marketing, it includes all the methods that go through search engine and this marketing can be organic and paid too. There are mainly two types of method within the search engine marketing, which are mentioned below:-

• Search Engine Optimization (SEO):- SEO is the process of optimizing content and website in order to rank higher on the google search result page, this is how other competitors rank higher on SERP just because of good SEO, it increases the ranking and visibility of brand to generate more traffic.
• PPC (Pay-Per-Click):- PPC is one of the most demanding search engine marketing strategy, but through this strategy, your business will appear in the paid search result instead of organic, still SEO is must for PPC too. You will appear on the top, as PPC is also linked with SEO, so that it can rank higher. These days it has been one of the effective way of marketing, the way of marketing is mostly adopted by B2B business models and e-commerce platforms so that they can reach more audience and convert into customers.

5. E-mail Marketing

E-Mail marketing is known to be one of the cost-effective and high ROI sources of marketing. It is used by small to large-scale of businesses. As per the source, you may get high ROI through email marketing, because, 90% percent of people uses main and check on daily basis, majorly for professional purposes.  Email marketing also has been easy process than process as we have several tools and automation, through sending emails in bulk, you can try catching more leads and grow your business.

6. Public Relations (PR)

In order to build business reputation in media PR performs vital role. Majorly this type of marketing is used to build relations with public by publishing about your business in the news and media. This also enhances brand awareness and approaches wide audience, it aims to represent your organization as a leader in the particular industry. Public relations marketing is mostly used by large scale industries.

7. Print Marketing

As its name suggests print marketing is all about print media, through this businesses market their product and services through printing media such as newspapers, magazines and posters. Most of time, this method is used for promoting business and enhancing brand awareness. To track the process and marketing result is pretty complex.

8. WhatsApp Marketing

WhatsApp marketing is one of the great methods of marketing, that has emerged these days, it has been old method to market your product and services. You can use the features of business WhatsApp to promote your business. As we know WhatsApp is one of the best social media platforms that is holding billions of users. You can directly contact your audience and send them personalized messages, through automation tools and KPIs you can also do bulk messaging.

Contact CRSPL Technologies Today

Still are you confused about what type of marketing method is suitable for your business? Don’t worry, digital marketing experts at CRSPL must assist you. With years of industry knowledge, we deliver the desired result. So, what are you waiting for, write us today at info@crspl.io.